News

Sentinel Capital Partners to Acquire Insignia Portfolio Company Market Performance Group

Insignia Capital Group is pleased to announce it has completed the sale of portfolio company Market Performance Group (MPG) to affiliates of Sentinel Capital Partners

Walnut Creek, CA, January 17, 2024 – Insignia Capital Group is pleased to announce it has completed the sale of portfolio company Market Performance Group (MPG) to affiliates of Sentinel Capital Partners.

Founded in 2002, Market Performance Group is a highly regarded omnichannel commerce agency providing a full suite of outsourced services to blue-chip and high-growth CPG companies. MPG’s client roster includes some of the most admired Fortune 500 and private companies in the food and beverage, personal care, home goods and over-the-counter healthcare industries.

Insignia Capital Group invested in Market Performance Group in December 2020. Since then, the Company has tripled revenue, scaling to over 450 employees, nationwide. Together, Insignia and MPG made significant investments in the organization and completed seven highly strategic acquisitions, all of which accelerated the company’s growth and strengthened its service offering, providing better outcomes for MPG’s clients.

In addition to the sale transaction, Insignia is pleased to announce it has made a new investment in MPG in partnership with Sentinel out of Insignia’s most recent fund.

“It has been an honor to partner with Market Performance Group during a period of such transformative growth. Over the last three years, management’s execution of the strategic plan we laid out at the outset of our partnership has been nothing short of world-class. We look forward to continuing our support of this fantastic business alongside Sentinel,” said Tony Broglio, Partner at Insignia Capital Group.

“The team at Insignia were fantastic partners during a period of incredible change at Market Performance Group. We’re grateful for their support and commitment to our vision,” said George Cleary, CEO of Market Performance Group. “We’re excited for the next chapter in MPG’s journey and eager to execute on the major opportunities ahead with Sentinel and Insignia.”

Canaccord Genuity served as exclusive financial advisor and Kirkland & Ellis LLP and DLA Piper served as legal counsel to Insignia and Market Performance Group.

About Market Performance Group
Market Performance Group, LLC is a highly-regarded company, providing clients with a full spectrum of outsource services for the CPG Industry. Founded in 2002, Market Performance Group has a long track record of delivering value, growth, and innovative solutions to clients, with a focus on providing strategically advantaged consumer, category, and retailer insight-driven recommendations that can be successfully implemented in market. Services are offered through two verticals, including Omnichannel Commerce and Business Strategy & Consulting. For more information, please visit www.marketperformancegroup.com

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Fueled and 10up Join to Form Leading Digital Transformation Services Agency

Insignia Capital Group portfolio company Fueled announced its merger with 10up, the leading WordPress delivery partner and experts in creating content powered web experiences. 

Walnut Creek, CA, September 8, 2023 – Insignia Capital Group portfolio company Fueled announced its merger with 10up, the leading WordPress delivery partner and experts in creating content powered web experiences. Together, the companies now employ more than 400 full-time team members, forming a digital powerhouse with expanded market reach across the mobile and publishing sectors.

“There is no question that when it comes to choosing a partner for building a content driven experience that 10up is the leading choice,” said Rameet Shawla, CEO of Fueled. “We are beyond thrilled to welcome 10up to the Fueled family, excited for the capabilities we can now offer our clients, and what we will learn from 10up through our integration.”

“I’m proud to announce this merger with a fellow premium digital services agency whose work and leadership I’ve come to admire,” said Jake Goldman, President of 10up. “Fueled is to mobile and enterprise-grade online applications what 10up has been to WordPress and online content management and publishing: an innovator and leader driven by the values of customer services, creativity, and craftsmanship. Fueled has built stand out iOS and Android apps – several of which I’ve personally used – for clients like Warby Parker, Verizon, the United Nations, and even Apple themselves. Just as 10up has built some great mobile applications, Fueled has executed notable works in the web application space for clients like Wall Street Journal and the New York Times – but content management systems and editorial experience has never been a core focus and strength. Until now.”

About Fueled
Fueled is a leading technology consultancy that transforms businesses by generating ideas, building products, and accelerating growth. The company works with a range of unicorn startups, global brands, and Fortune 500 companies to strategize, design, and develop user-facing technology that wins in the marketplace. To learn more, visit www.fueled.com 

About 10up
10up makes the internet better with consultative creative and engineering services, innovative tools, and dependable products that take the pain out of content creation and management, in service of digital experiences that advances business and marketing objectives. Fortune 500 giants like Microsoft and Google, prestigious institutions like Stanford University and the Nobel Prize committee, and growing digital brick and mortar business like Daily Dot and Boudin Bakery entrust 10up to deliver technology, powered by service, every day and in every corner of the globe. To learn more, visit www.10up.com

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New Engen Acquires Disruptive and Innovative Partner Marketing Agency, LT Partners

Insignia Capital Group portfolio company New Engen announced it has acquired LT Partners, a Seattle-based affiliate marketing agency.

Seattle, WA, June 7, 2023 – Insignia Capital Group portfolio company New Engen, a leading performance marketing agency, today announced it has acquired LT Partners, a Seattle-based affiliate marketing agency. The deal significantly expands New Engen’s performance offering, to encompass an even broader array of publisher types spanning thousands of partners, including content, coupon, loyalty, influencer, sub affiliate, affinity, toolbar/software, and shopping properties. It also allows New Engen to extend its reach beyond its already deep paid media capabilities to support its clients on performance marketing across earned and owned media. Reflecting its commitment to all integrated practice areas of full-funnel performance marketing, the news follows the company’s acquisition of influencer marketing company, Acorn Influence, in December of 2021.

“The addition of LT Partners’ partner marketing capabilities not only builds on New Engen’s industry leading full-funnel performance offering, it opens up even greater opportunities for powerful business outcomes for our clients,” said Justin Hayashi, New Engen CEO. “LT Partners brings a performance lens to organic and earned media that complements New Engen’s deep paid media expertise, driving accountable, measurable growth for brands across the full digital ecosystem. As a bonus, it strengthens influencer marketing synergies, with Acorn Influence and LT Partners jointly positioning the greater organization to provide a unique in-market solution for brands. We also share a commitment to following a holistic measurement approach that doesn’t just favor deal sites. That shared holistic view, combined with their impressive 100% year-over-over growth rate, plays out more broadly in how we serve clients as well, delivering the most expansive, optimized performance strategies possible.”

With the acquisition of LT Partners, New Engen’s service offering has expanded to include:

  • Performance marketing strategy and management across paid search, paid social, programmatic, OTT/CTV, influencer, affiliate, marketplaces, and emerging channels
  • Full-funnel performance and measurement programs
  • Audience strategy across ecommerce and traditional retail
  • Performance content
  • First-party data programs
  • Advanced analytics and measurement, including LT Partners’ Lift platform, which helps marketers understand the incremental value of partnerships and manage affiliate programs

“The most important part of this process for us was finding the right fit,” said LT Partners Founder and CEO Lacie Thompson. “From the moment I met the leadership team at New Engen, we’ve been completely aligned. We both understand how partners interact within the acquisition ecosystem and how to best leverage the agency of record model to bring exponential value to clients. Being born and bred into digital marketing from the same roots means we all believe in the power of data, innovation and true expertise.”

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, New Engen leans on a data-driven, agile approach to marketing strategy and content to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. Managing over $1B in annual ad spend, New Engen won the 2022 Google Premier Partner of the Year Award for driving Online Sales, is an Inc. 5000 Fastest Growing Company, an Adweek Fastest Growing Agency and was also named to Inc.‘s Best in Business list. To learn more, visit www.newengen.com

About Acorn Influence
Acorn Influence is one of the fastest growing companies in the rapidly expanding influencer marketing space. Their integrated influencer network, technology and campaign solutions are the choice of more than 50 of the world’s leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation, to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth for their clients. Acorn Influence has been named to Inc. 5000 Fastest Growing Company for 2021 and 2022. To learn more, visit www.acorninfluence.com

About LT Partners
Founded in 2018 by CEO, Lacie Thompson, LT Partners is a leading digital marketing consulting agency that specializes in strategic partnerships and performance marketing. Services and solutions are designed to strategically scale any business with a digital presence. LT Partners works with an array of brands such as 1800Flowers, Cash App, Chico’s, Credit Karma, Goldbelly, Soma, Universal Standard, and more. To learn more, visit lt.partners

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Market Performance Group Acquires Cyrus Advisors and Select Sales & Marketing Group

Insignia Capital Group portfolio company Market Performance Group (MPG) announced today that it has acquired Cyrus Advisors and Select Sales & Marketing Group

Walnut Creek, CA, May 1, 2023 – Insignia Capital Group portfolio company Market Performance Group (MPG), a leading end-to-end, omnichannel strategy and ecommerce consulting agency, announced today that it has acquired Cyrus Advisors and Select Sales & Marketing Group, two boutique retail consulting firms, well-respected for their retail prowess. These acquisitions further build on MPG’s significant, best-in-class Omnichannel Strategy & Services capabilities. Like MPG, both companies have built strong reputations for their success in helping brands innovate, operate, and grow in the omnichannel marketplace.

“Given the omnichannel importance of both Walmart and Sam’s Club, we are highly focused on the tremendous growth opportunities available with these leading retailers,” said MPG Chief Executive Officer George Cleary. “By adding the talent and expertise of Cyrus Advisors and Select Sales & Marketing Group to our already formidable team led by Todd Matherly, we can create valuable new growth opportunities for our brand partners.”

Located in Bentonville, Arkansas, and Charlotte, North Carolina, Cyrus Advisors was founded in 2015 by Ben Thankachan, a former Merchant and Vice President at Walmart/Sam’s Club. He left Walmart to join a private equity firm as an executive leading the sales, strategy, marketing, and operations for early-stage food and beverage brands. That private equity experience coupled with the merchandising background gained at Walmart has enabled Cyrus Advisors to create great success for many clients. The Cyrus Advisors’ team consists of top omnichannel strategists with retail merchandising backgrounds, who echo Thankachan’s entrepreneurial spirit and passion for delivering profitable, sustainable growth. Steeped in Walmart and Sam’s Club experience, they are exceptionally skilled in helping emerging CPG brands pinpoint the appropriate retail opportunities to best compete versus “Goliath” brands in this complex space, while making it easy for retailers to want to grow with these partners. They pride themselves in helping brands to differentiate themselves utilizing compelling storytelling and relevant positioning that enables them to stand out at critical points along their brand lifecycle.

Also with a keen focus on Walmart and Sam’s Club, Select Sales & Marketing Group drives branded and private label CPG product growth through innovative thinking and performance-driving omnichannel strategies. The Bentonville firm was founded in 2006 by CPG industry veteran Joe Murphy; Murphy has more than two decades of retail and Walmart-specific experience, including Carnation/Nestle Foods, Schwarzkopf & Henkel, Rubbermaid Home Products, and Premier Retail Networks, among others. Known for their customer focus, deep industry relationships and operational expertise, the Select Sales & Marketing Group team has had great success building emerging brands and driving scale for major brands at Walmart and Sam’s Club.

“We’re excited to expand our MPG team with proven leaders like Joe Murphy, Ben Thankachan and their talented teams; together, we can best service Walmart, Sam’s Club and other retailers while providing suppliers with the best strategic solutions, ” added Cleary. “We continue to be driven by an unrelenting commitment to support our clients with the top talent, service, client intimacy, and industry influence needed to ensure success in the rapidly evolving omnichannel marketplace.”

About Market Performance Group (MPG):
Since its founding in 2002, Market Performance Group has continued to evolve, both organically and through strategic acquisitions and partnerships. Today Market Performance Group offers best-in-class capabilities and integrated solutions for a wide range of strategy and commercialization needs, including Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3 PL and FleXforce®, for short- or long-term, plug-and-play support for marketing, sales strategy and other capability areas.  To learn more, visit www.marketperformancegroup.com

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Insignia Capital Group Announces Strategic Investment in Dualboot Partners

Insignia Capital Group today announced a strategic investment in Dualboot Partners

Walnut Creek, CA, January 25, 2023 – Insignia Capital Group today announced a strategic investment in Dualboot Partners, a founder-owned provider of digital product design and software development services for start-ups and large enterprises. Dualboot’s delivery teams are led by senior, U.S.-based product directors and comprised of talented technologists based in Latin America and Eastern Europe, bringing a strong mix of business savvy and robust technical expertise to each client engagement.

Insignia’s partnership will help Dualboot accelerate its investments in global talent and execute strategic acquisitions to expand the company’s portfolio of digital transformation capabilities.  Management shareholders re-invested a significant portion of their proceeds and will continue to serve in their existing executive roles.

About Dualboot Partners
Founded in 2018, Dualboot Partners helps startups and enterprises to build high quality professional mobile and web applications with a nearshore team and a proven track record of creating nearly $1 billion in equity value for its clients.  To learn more, visit www.dualbootpartners.com

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Insignia Capital Group Announces Investment in Fueled

Insignia Capital Group today announced a strategic investment in Fueled, a founder-owned digital product consultancy that designs and builds applications for marquee brands.

Walnut Creek, CA, November 1, 2022 – Insignia Capital Group today announced a strategic investment in Fueled, a founder-owned digital product consultancy that designs and builds applications for marquee brands such as Warby Parker, Verizon, MGM Resorts, and Ikon Pass. Founded in 2009, the company is headquartered in New York City with teams across three continents. Management shareholders re-invested a significant portion of their proceeds as part of the transaction and will continue to serve in their existing executive roles.

Canaccord Genuity LLC served as exclusive financial advisor and Davis & Gilbert LLP served as legal counsel to Fueled. Kirkland & Ellis LLP provided legal counsel to Insignia. 

About Fueled
Fueled is a leading technology consultancy that transforms businesses by generating ideas, building products, and accelerating growth. The company works with a range of global brands and start-ups to strategize, design, and develop user-facing technology that wins in the marketplace. To learn more, visit www.fueled.com

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TELUS International to Acquire Insignia Portfolio Company WillowTree

Insignia Capital Group is pleased to announce it has entered into a definitive agreement to sell its majority interest in WillowTree to TELUS International for a total enterprise value of US$1.225 billion.

Walnut Creek, CA, October 27, 2022 – Insignia Capital Group is pleased to announce it has entered into a definitive agreement to sell its majority interest in WillowTree (“WillowTree” or the “Company”) to TELUS International (NYSE and TSX: TIXT) for a total enterprise value of US$1.225 billion. The deal is anticipated to close in January 2023, and is subject to customary closing conditions and regulatory approvals.

Founded in 2008 and headquartered in Charlottesville, Virginia, WillowTree is a digital product consultancy that provides end-to-end, strategy, design, full-stack development, and growth marketing services to the world’s leading brands. WillowTree’s client roster includes Fortune 500 companies across key verticals including telecommunications and media, healthcare and life sciences, financial services, and technology and software.

Insignia Capital Group invested in WillowTree in 2018. Since then, the company has quadrupled revenue and scaled from two locations in Virginia and North Carolina to thirteen global studios across three continents. Together, WillowTree and Insignia made significant investments in the organization and completed three highly strategic acquisitions, all of which accelerated the company’s growth and strengthened its market positioning.

“It has been an honor to partner with the world-class team at WillowTree during a period of transformative growth over the last four years. Management’s execution of the strategic plan we envisioned at the outset of our partnership has been truly exceptional,” said Tony Broglio, Partner at Insignia Capital Group.

“The team at Insignia were outstanding partners during a critical period of explosive growth, and we are grateful for their insight, support, and commitment to our vision,” said Tobias Dengel, CEO of WillowTree. “We believe the best is yet to come for WillowTree, and we’re excited to execute on the major opportunities ahead with TELUS International.”

Canaccord Genuity served as exclusive financial advisor and Kirkland & Ellis LLP and Davis & Gilbert LLP served as legal counsel to Insignia Capital and WillowTree.

About WillowTree
WillowTree helps the world’s most admired brands on their path to digital leadership—from product to process. Founded in 2008 as a pioneering mobile app development company, WillowTree has grown into a full-service digital product consultancy, helping our clients anywhere humans and technology intersect. Our teams provide end-to-end, full-stack development, strategy, design, and growth marketing services. To learn more, please visit www.willowtreeapps.com.

About TELUS International
TELUS International (NYSE & TSX: TIXT) designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys, enabling them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS International’s integrated solutions span digital strategy, innovation, consulting and design, IT lifecycle including managed solutions, intelligent automation and end-to-end AI data solutions including computer vision capabilities, as well as omnichannel CX and trust and safety solutions including content moderation. Fueling all stages of company growth, TELUS International partners with brands across high growth industry verticals, including tech and games, communications and media, eCommerce and fintech, banking, financial services and insurance, healthcare, and travel and hospitality.

TELUS International’s unique caring culture promotes diversity and inclusivity through its policies, team member resource groups and workshops, and equal employment opportunity hiring practices across the regions where it operates. Since 2007, the company has positively impacted the lives of more than one million citizens around the world, building stronger communities and helping those in need through large-scale volunteer events and charitable giving. Five TELUS International Community Boards have provided $4.8 million in funding to grassroots charitable organizations since 2011. Learn more at: www.telusinternational.com.

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Insignia Portfolio Company Market Performance Group Acquires The Creative Partners Group

Insignia Capital Group portfolio company Market Performance Group (MPG) announced that it has acquired The Creative Partners Group (The CPG) to further expand its best-in-class Omnichannel Strategy & Services capabilities at Target Corp. and throughout the retail marketplace.

Walnut Creek, CA, October 4, 2022 – Insignia Capital Group portfolio company Market Performance Group (MPG) announced that it has acquired The Creative Partners Group (The CPG) to further expand its best-in-class Omnichannel Strategy & Services capabilities at Target Corp. and throughout the retail marketplace.

A one-stop retail powerhouse, The CPG is one of the country’s top retail solutions providers, highly recognized for its success in helping brands innovate, operate, and grow in Target’s omnichannel marketplace. The company delivers world-class omnichannel marketplace growth and management, retail intelligence, category management expertise, and creative and design capabilities spanning multiple categories. These include Health & Beauty, Wellness, Pet, Home, Travel & Luggage, Toys, Consumables, Fitness, Apparel, Accessories and Shoes, Baby, Kitchen, and Electronics.

Similar to MPG, The CPG has built a strong reputation for unparalleled customer focus, deep industry relationships and deep operational expertise which informs performance driving strategy and execution. The acquisition joins two highly successful teams, taking MPG’s rapidly-growing Target business to the next level.

“MPG offers best-in-class, end-to-end, integrated omnichannel strategy and commercial capabilities,” said MPG founder and managing partner Marc Greenberger, “and our unique value proposition has been embraced by consumer packaged goods companies of all sizes, fueling long-standing partnerships and accelerated growth momentum.

Everything we do is driven by our unrelenting commitment to leveraging unparalleled service, top talent, client intimacy/partnership, and industry influence to ensure our clients are successful in the constantly changing omnichannel landscape. This same philosophy has driven growth and client satisfaction for The CPG. We’re thrilled that, through this acquisition, we can count proven leaders like The CPG founder & CEO Jeff Sunberg and Partners Ryan Gutzmer, Pete Hinze, and Scott Sporcich—all of whom have decades of operational and executive level experience with Target—and their talented team as part the MPG team and our future.”

“We are excited to bring our experience in creating value with our retail partners to Market Performance Group, as they share our consumer-centric, collaborative approach and are fully committed to leveraging industry experience, insights and relationships to generate value for a diverse client roster of both Fortune 500 companies and emerging brands,” added Sunberg. “Together, we will provide unparalleled depth and breadth of omnichannel operational expertise – best-servicing Target, Best Buy, Kohl’s and other retailers, while also providing the best strategic customer solutions.”

The acquisition of The CPG further bolsters Market Performance Group’s commitment to provide exceptional capabilities that give clients the strategic advantage needed to succeed in today’s dynamic marketplace. Since its founding in 2002, Market Performance Group has continued to evolve, both organically and through strategic acquisitions and partnerships. Today Market Performance Group offers best-in-class capabilities and integrated solutions for a wide range of strategy and commercialization needs, including Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation and Order to Cash/3 PL.

Craig-Hallum Capital Group LLC acted as financial advisor to The Creative Partners Group on the transaction.

About Market Performance Group
Market Performance Group, LLC is a highly-regarded company, providing clients with a full spectrum of outsource services for the CPG Industry. Founded in 2002, Market Performance Group has a long track record of delivering value, growth, and innovative solutions to clients, with a focus on providing strategically advantaged consumer, category, and retailer insight-driven recommendations that can be successfully implemented in market. Services are offered through five verticals, including strategy & business consulting, managed sales services, business analytics & insights, distribution & order to cash services, and consumer marketing & retail merchandising. For more information, please visit www.marketperformancegroup.com

About The Creative Partners Group
The Creative Partners Group is one of the country’s top retail solutions providers, highly recognized for its success in helping brands innovate, operate, and grow in Target’s omnichannel marketplace. The company delivers world-class omnichannel marketplace growth and management, retail intelligence, category management expertise, and creative and design capabilities spanning multiple categories.

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Market Performance Group Acquires 28th Labs and WingPoint Group

Portfolio company Market Performance Group (MPG), announced today that it has acquired and hired additional expertise to expand its best-in-class eCommerce and omnichannel services to clients.

Walnut Creek, CA, January 24, 2022 – Insignia Capital Group portfolio company Market Performance Group (MPG), a leading end-to-end, omnichannel strategy and ecommerce consulting agency, announced today that it has acquired and hired additional expertise to expand its best-in-class capacity to provide industry-leading eCommerce and omnichannel services to clients.

The company has acquired two end-to-end digital services agencies with histories of both building brands from the ground up and driving scale for major brands on Amazon—28th Labs and WingPoint Group. In addition, MPG has hired Rachel Tetreault to lead the MPG eCommerce and Omnichannel practice.

“These moves fit squarely within MPG’s strategy of growing both organically and through acquisition,” noted MPG Managing Partner George Cleary. “We saw tremendous opportunity and talent in the 28th Labs and WingPoint teams, and by bringing this talent and expertise in-house, we’re able to accelerate MPG’s growth trajectory—of which digital is a key driver—and do even more to help client brands thrive through best-in-class eCommerce and omnichannel strategy and execution.”

From their inception in 2020, 28th Labs was a strategic partner for MPG, providing Amazon brand management services for some MPG clients. Co-founders Kevin Lippy and Tripp Standa, both of whom brought with them considerable expertise and proven success in building brands via Amazon/ eCommerce channels.

Standa had garnered significant eCommerce expertise through positions at Target and brand incubator Beach House Group (where he ran the Marlowe brand, growing it to the #1 brand in men’s soap on Amazon). Australian-born Lippy had a history of successful serial entrepreneurship, including establishing a successful digital and social media agency and building a digital native brand from scratch (which quickly grew to the #1 brand in its category on Amazon and, in short order, was acquired and the catalyst for Lippy moving to LA where the two met). The two, quickly built 28th Labs into a fast-growing, well-respected Amazon services agency.

The WingPoint Group team consists of members with significant retail sales, digital marketing, and product management experience, known for their deep knowledge and focus on Amazon and other major retail online channels and expertise in growing sales with an omnichannel strategy.

WingPoint Group co-founders include Mike Maddie, Jason Omenn, and Ben Bounketh. Mike is a former Amazon DMM for the multi-billion-dollar CE category with 16+ years of retail experiences with Best Buy, Target, Amazon, and Google. Jason has over two decades of experience launching and growing technology companies and providing both B2C and B2B marketing services on the client and agency side and has successfully launched multiple brands on Amazon. Ben is a former Amazon Senior Product Leader for Amazon digital products, including Echo, Fire Phone and TV, and Kindle. Together with their team, they have driven tremendous growth for their clients and for WingPoint.

Tetreault comes to MPG after holding various leadership positions at CPG companies including Procter and Gamble and Ferrero USA. As Vice President of Sales & eCommerce North America at Ferrero USA, Tetreault developed a comprehensive Digital eCommerce strategy and organizational infrastructure that delivered exceptional sales results for the channel across Pure Play, Omni and Direct to Consumer. She was then recruited by PE-backed EastPoint Sports to do the same thing, again developing a solid go-to-market strategy and building an end-to-end organizational structure through the development and implementation of best practices for Omni Channel, eCommerce, Digital Shopper Marketing, Digital Asset Management, and Supply Chain to deliver channel capabilities for the company.

“Rachel is a skilled eCommerce leader and visionary with a proven history of leading digital transformation for manufacturers and we are thrilled to have landed such high-powered talent to help drive eCommerce / omnichannel thinking, strategy, and execution for MPG and our clients,” said Jason Reiser, President of Sales Strategy & Services for MPG.

“We’re ecstatic with the acquisition of 28th Labs and WingPoint Group, and the hiring of Rachel,” noted Cleary “Not only because we are gaining incredible experience and expertise but, just as importantly, there’s tremendous cultural alignment.

“Rachel, Tripp, Kevin, Mike, Jason, and Ben share our approach to operating as extensions of our client teams, fully committed to leveraging industry experience, knowledge, and relationships across MPG to generate value for a diverse client roster including Fortune 500 companies and emerging brands.”

About Market Performance Group (MPG):
Since its founding in 2002, Market Performance Group has continued to evolve, both organically and through strategic acquisitions and partnerships. Today Market Performance Group offers best-in-class capabilities and integrated solutions for a wide range of strategy and commercialization needs, including Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3 PL and FleXforce®, for short- or long-term, plug-and-play support for marketing, sales strategy and other capability areas.  To learn more, visit www.marketperformancegroup.com

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New Engen and Acorn Influence Join Forces to Create Expanded Digital Marketing Offering

Insignia Capital Group portfolio company New Engen, a leading performance marketing agency, today announced it has joined forces with Acorn Influence, a leading influencer marketing agency

Seattle, WA, January 18, 2022 – Insignia Capital Group portfolio company New Engen, a leading performance marketing agency, today announced it has joined forces with Acorn Influence, a leading influencer marketing agency which uses product placements and endorsements from social media creators to drive accountable growth for their clients. The added capability allows the Seattle-based agency to tap into one of the fastest growing segments in the digital marketing ecosystem while Acorn Influence will benefit from New Engen’s deep media, creative and analytics expertise to meet the needs of increasingly performance-oriented shopper marketers. Investments in influencer marketing reached $13.8b in 2021 and have more than doubled since 2019, while digital media investment has continued to see historic growth reaching $491.7b in 2021.

“Acorn’s influencer network, best-in-class technology, and ability to produce breakthrough content make them a perfect fit for our vision to become a global leader in accountable marketing services,” said Justin Hayashi, Chief Executive Officer (CEO) at New Engen, Inc. “As performance and influencer marketing increasingly merge, there is a massive potential for our combined expertise across content development, digital media, technology, and analytics to accelerate growth for our clients. We’re thrilled to work together to create a new standard for accountability, transparency, and performance.”

“We are extremely excited to join forces with the New Engen team, which has a great track record of providing exceptional client and employee satisfaction,” said Myra Dallas, CEO at Acorn Influence, who is joining the New Engen Board. “Our high-quality content and Consumer Packaged Goods (CPG) retail knowledge base, combined with New Engen’s deep media and eCommerce expertise is a powerful combination to meet the demands of the increasingly performance-oriented shopper marketer.”

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, New Engen leans on a data-driven, agile approach to marketing strategy and content to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. Managing over $1B in annual ad spend, New Engen won the 2022 Google Premier Partner of the Year Award for driving Online Sales, is an Inc. 5000 Fastest Growing Company, an Adweek Fastest Growing Agency and was also named to Inc.‘s Best in Business list. To learn more, visit www.newengen.com

About Acorn Influence
Acorn Influence is one of the fastest growing companies in the rapidly expanding influencer marketing space. Their integrated influencer network, technology and campaign solutions are the choice of more than 50 of the world’s leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation, to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth for their clients. Acorn Influence has been named to Inc. 5000 Fastest Growing Company for 2021 and 2022. To learn more, visit www.acorninfluence.com

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