Insignia Capital Group is a San Francisco Bay Area private equity firm focused on lower middle-market companies. We partner with company founders and management teams to help drive growth and achieve true business potential.

Mission Statement

We aspire to drive professional and financial success for our stakeholders across economic cycles by helping to build exceptional companies that exceed customer expectations and set new standards of excellence in their industries. In doing so, we commit to improving diversity and inclusion across our firm and portfolio companies.

Core Values

  • We take 100% responsibility for our circumstances and results.
  • We choose curiosity over defensiveness and focus on the learnings from each situation.
  • We believe in candor and revealing the entire truth.
  • We separate facts from opinions, and we explore how the opposite of our story (thoughts, beliefs and opinions) could be as true or more true than our story.
  • We strive to create win for all solutions for any issue or opportunity that arises and encourage and support creativity.
  • We act with unquestionable integrity and honor our agreements.
  • We believe in the appreciation of others.
  • We commit to having fun.