Insignia News

Walnut Creek, CA, November 18, 2021 – Insignia Capital Group portfolio company WillowTree, a market-leading digital product consultancy serving the world’s most admired brands, today announces its second acquisition of 2021 with its agreement to acquire Poatek, the leading privately-held Brazilian software engineering boutique. The acquisition further strengthens WillowTree’s best-in-class digital strategy, design, development, and growth…

Walnut Creek, CA, October 28, 2021 – Insignia Capital Group portfolio company Netrush, a leading eCommerce accelerator partnering with premium brands providing teams, technology, strategy, and infrastructure to thrive on Amazon, has acquired Sellozo in a deal believed essential for supporting today’s digital-first brands. Sellozo is an AI-driven Amazon PPC software platform engineered to support, automate and…

Walnut Creek, CA, September 15, 2021 – Insignia Capital Group portfolio company WillowTree, a market-leading digital product consultancy serving the world’s most admired brands, announced the acquisition of Maark, a Boston Massachusetts-based end-to-end digital transformation agency specializing in Adobe Experience Cloud. The acquisition further strengthens WillowTree’s best-in-class digital strategy, design, development, and growth practices by…

Walnut Creek, CA, January 28, 2021 – Insignia Capital Group today announced an investment in Market Performance Group (MPG), a leading provider of sales strategy, account management, data and analytics, distribution/order to cash, and consulting services to health, personal care, food, and other CPG brands across brick and mortar and e-commerce retail channels, announced the…

Walnut Creek, CA, December 14, 2020 – Insignia Capital Group today announced that it has completed the previously announced sale of Truco Enterprises (“Truco” or the “Company”) to Utz Brands (NYSE: UTZ) in a transaction valued at approximately $480 million in cash. Truco is a leading maker of tortilla chips, salsa and queso sold under the…

Walnut Creek, CA, November 12, 2020 – Insignia Capital Group today announced that it has entered into a definitive agreement to sell Truco Enterprises (“Truco” or the “Company”), a leading maker of tortilla chips, salsa and queso sold under the On The Border® (“OTB”) brand, to Utz Brands (NYSE: UTZ) for a total purchase price…

Los Angeles, CA, October 27, 2020  – MediaAlpha, Inc. (“MediaAlpha”) today announced the pricing of its initial public offering of 9,250,000 shares of its Class A common stock at a price of $19.00 per share. Of those shares, MediaAlpha is selling 6,258,502 shares and an affiliate of White Mountains (NYSE: WTM) is selling 2,991,498 shares…

Los Angeles, CA, October 5, 2020 – MediaAlpha, Inc. (“MediaAlpha”) today announced that it publicly filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (“SEC”) relating to a proposed initial public offering of its Class A common stock. MediaAlpha has applied to list its Class A common stock on the…

Walnut Creek, CA, November 14, 2019 — Insignia Capital Group portfolio company WillowTree announced a strategic investment in Dynamit to form the largest independent digital product agency in the US, with over 500 strategy, design and development professionals serving premier brands across the globe. The combined company, which will go to market under the WillowTree brand,…

Walnut Creek, CA, October 15, 2019 — Insignia Capital Group today announced a strategic investment in Netrush, a fast-growing Amazon retailer with a diverse set of digital retail and supply chain capabilities. The company has established itself as a market leader in e-commerce marketplace services. Netrush was founded in 2006 by Brian Gonsalves and Chris Marantette…

Walnut Creek, CA, February 4, 2019 — Insignia Capital Group today announced its investment in MediaAlpha.  Based in Los Angeles, CA, MediaAlpha is a pioneer in programmatic advertising platforms for native search and metasearch media. “Insignia Capital brings a deep understanding of the performance advertising sector, and we look forward to their partnership as we pursue…

Walnut Creek, CA, October 9, 2018 — Insignia Capital Group today announced an investment in WillowTree, a founder-owned mobile innovation agency that creates mobile apps, websites, and other digital products for premier brands including Fox Entertainment Group, Pepsi, Synchrony Financial, and Anheuser Busch. Founded in 2008, the company is headquartered in Charlottesville, Virginia with additional…