News

Walnut Creek, CA, May 1, 2023 – Insignia Capital Group portfolio company Market Performance Group (MPG), a leading end-to-end, omnichannel strategy and ecommerce consulting agency, announced today that it has acquired Cyrus Advisors and Select Sales & Marketing Group, two boutique retail consulting firms, well-respected for their retail prowess. These acquisitions further build on MPG’s significant,…

Walnut Creek, CA, January 25, 2023 – Insignia Capital Group today announced a strategic investment in Dualboot Partners, a founder-owned provider of digital product design and software development services for start-ups and large enterprises. Dualboot’s delivery teams are led by senior, U.S.-based product directors and comprised of talented technologists based in Latin America and Eastern Europe,…

Walnut Creek, CA, November 1, 2022 – Insignia Capital Group today announced a strategic investment in Fueled, a founder-owned digital product consultancy that designs and builds applications for marquee brands such as Warby Parker, Verizon, MGM Resorts, and Ikon Pass. Founded in 2009, the company is headquartered in New York City with teams across three continents.…

Walnut Creek, CA, January 24, 2022 – Insignia Capital Group portfolio company Market Performance Group (MPG), a leading end-to-end, omnichannel strategy and ecommerce consulting agency, announced today that it has acquired and hired additional expertise to expand its best-in-class capacity to provide industry-leading eCommerce and omnichannel services to clients. The company has acquired two end-to-end digital…

Seattle, WA, January 18, 2022 – Insignia Capital Group portfolio company New Engen, a leading performance marketing agency, today announced it has joined forces with Acorn Influence, a leading influencer marketing agency which uses product placements and endorsements from social media creators to drive accountable growth for their clients. The added capability allows the Seattle-based agency to tap…

Walnut Creek, CA, January 17, 2022 – Insignia Capital Group portfolio company Market Performance Group (MPG), a leading end-to-end, omnichannel strategy and ecommerce consulting agency, announced today that it has acquired The Luminations Group (Luminations). The acquisition of Luminations adds strengths in innovation, marketing strategy, and interim marketing solutions. Luminations is a privately held leader in…

Walnut Creek, CA, December 8, 2021 – Insignia Capital Group today announced the completion of an equity investment in New Engen, Inc. to accelerate the Seattle-based digital marketing agency’s next stage of growth and expand its service offerings. The partnership will accelerate New Engen’s impressive organic growth trajectory through strategic investments to enable the agency’s vision…

Walnut Creek, CA, November 18, 2021 – Insignia Capital Group portfolio company WillowTree, a market-leading digital product consultancy serving the world’s most admired brands, today announces its second acquisition of 2021 with its agreement to acquire Poatek, the leading privately-held Brazilian software engineering boutique. The acquisition further strengthens WillowTree’s best-in-class digital strategy, design, development, and growth…

Walnut Creek, CA, October 28, 2021 – Insignia Capital Group portfolio company Netrush, a leading eCommerce accelerator partnering with premium brands providing teams, technology, strategy, and infrastructure to thrive on Amazon, has acquired Sellozo in a deal believed essential for supporting today’s digital-first brands. Sellozo is an AI-driven Amazon PPC software platform engineered to support, automate and…

Walnut Creek, CA, September 15, 2021 – Insignia Capital Group portfolio company WillowTree, a market-leading digital product consultancy serving the world’s most admired brands, announced the acquisition of Maark, a Boston Massachusetts-based end-to-end digital transformation agency specializing in Adobe Experience Cloud. The acquisition further strengthens WillowTree’s best-in-class digital strategy, design, development, and growth practices by…

Walnut Creek, CA, January 28, 2021 – Insignia Capital Group today announced an investment in Market Performance Group (MPG), a leading provider of sales strategy, account management, data and analytics, distribution/order to cash, and consulting services to health, personal care, food, and other CPG brands across brick and mortar and e-commerce retail channels, announced the…

Walnut Creek, CA, December 14, 2020 – Insignia Capital Group today announced that it has completed the previously announced sale of Truco Enterprises (“Truco” or the “Company”) to Utz Brands (NYSE: UTZ) in a transaction valued at approximately $480 million in cash. Truco is a leading maker of tortilla chips, salsa and queso sold under the…

Walnut Creek, CA, November 12, 2020 – Insignia Capital Group today announced that it has entered into a definitive agreement to sell Truco Enterprises (“Truco” or the “Company”), a leading maker of tortilla chips, salsa and queso sold under the On The Border® (“OTB”) brand, to Utz Brands (NYSE: UTZ) for a total purchase price…

Los Angeles, CA, October 27, 2020  – MediaAlpha, Inc. (“MediaAlpha”) today announced the pricing of its initial public offering of 9,250,000 shares of its Class A common stock at a price of $19.00 per share. Of those shares, MediaAlpha is selling 6,258,502 shares and an affiliate of White Mountains (NYSE: WTM) is selling 2,991,498 shares…